Microcart

The candles are poured and photographed, and the web shop that should sell them is still a blank page. Small brands and retailers in Europe can build that shop in Microcart from a free template, which they change in a visual editor made of sections and blocks. The storefront adjusts to phones and tablets, and products, variants, stock and orders are managed in the same admin.

The checkout sits inside the shop, and payments run through Mollie or Stripe. Shipping and bookkeeping connect through Dutch services like Sendcloud and Moneybird. One account can run several stores, and each market can be set to a language and currency with local prices. Wholesale sellers get company accounts, business price lists, quotes and payment terms. A simple workflow can send a thank-you mail after each order, or other emails on a trigger.

MicroIQ is an AI assistant in the admin that finds products and orders and drafts product descriptions from your own product data. Refunds, cancellations, product deletions and payment changes only run after you confirm them on an action card. Shops coming from Shopify can move products, collections, pages and customers over with a CSV import, while a move from Ecwid is reviewed by Microcart first.