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DIRI AI

Rehearse a tough sales call out loud with an AI customer and see which sentence to fix

Forsalespeople, advisors and the managers who coach them Web

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The DIRI AI website
DIRI AI website, captured Oct 24, 2026

An hour after the customer said "that's too expensive", the good answer turns up in the car park. Hard objections are usually practised on real customers, where a fumbled reply can cost the deal. DIRI AI moves that first attempt to a voice call with an AI customer, who reacts to what you say and follows no fixed script.

You pick a situation, for example a price objection or a client about to leave, and set the difficulty before you start talking. Afterwards a report quotes the key moments from the transcript and suggests one sentence to change next time. A replay mode takes you back to the weakest moment to answer it again, and the history keeps every completed call, so you can see which skills need another round.

The product was built first for insurance advisors, with scenarios for needs analysis, renewals and the "I already have an advisor" reply. For teams, shared scenarios and a manager overview show which topics keep coming up.

According to the terms, every simulated customer is artificial, and the app tells users so from the first interaction. The security page adds that reports are meant for coaching and should not be the only basis for decisions about employees. The app runs in the browser in English, German, Czech, Slovak and Polish.

Good fit if you…

  • want to rehearse objections and first meetings before talking to real clients
  • coach a sales or advisory team and want shared practice scenarios
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